RFCAs are often the only regional ambassadors for the Armed Forces and Cadets. Public opinion is important and communication is key to the promotion and understanding of the vital role that they play. RFCAs help develop a positive attitude towards the Services and Cadets and an appreciation of those who support their work. Through their voluntary membership, they have detailed local knowledge of opinion formers and can promote, network and create an understanding and endorsement of the value and role of the Armed Forces.